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Posted 5/29/2018 8:17pm by Radell Schrock.

Just a quick note to say the first weekly crates of vegetables will be ready for pick up at The Wood's Edge Farm Stand on Monday, June 4th, and at The Friendly City Food Coop on Wednesday, June 6th.

We are looking forward to the start of the subscriptions and to sharing the bounty of the 2018 season.

It would suit our weekly harvest schedule a little better if we had some subscribers switch from pick up at The Friendly City Food Coop on Wednesdays to pick up at The Wood's Edge Farm Stand on Mondays. Simply send me an email if that would work for you.  The Wood's Edge Farm Stand now has a bakery, coffee roaster, and an expanded line of meats and other farm products.  

We will send another email next weekend with our best guess for what items will be in the first crates. Thanks again for signing up!


Posted 1/15/2018 4:37pm by Radell Schrock.

I hope the year is off to a good start for all of you.  As I'm writing this, my wife, Sarah, and I are eagerly anticipating the birth of our baby!  The due date is today!  But the baby doesn't seem to be in a hurry... perhaps waiting for warmer weather.  

Here is the 2018 Vegetable Subscription Info Sheet from Season's Bounty Farm.  If you haven't already signed up for a 2018 vegetable subscription, consider signing up soon.  Let me know if you have any questions, and feel free to pass this email on to anyone else that would like to sign up.  Thanks for working with Season's Bounty Farm!

Radell Schrock


Posted 3/9/2016 1:21pm by Radell Schrock.

Hello from Season's Bounty Farm!

We planted the peas yesterday... spring is underway! I want to highlight 2 things about our CSA that offer increased flexibility and choice with the vegetable subscriptions.  One is new this year, and the other we started last year. 

1.  New this year - Swap Basket.  When we drop off the crates of vegetables at each pick-up location, we will also drop off a basket with extras in it.  This will be labelled the "Swap/Donation Basket".  As customers come to pick up their crate of vegetables, they can swap out anything they don't want for something of similar value from the "Swap/Donation Basket".  At the end of the pick up time, anything that is left in the basket will be donated to a soup kitchen/or food pantry. 


2.  Market Credit for Any Week You Schedule to Skip.  This was something we tried last year for the first time, and it is back by popular demand.  Anytime you want to skip a crate of vegetables for any reason, (out of town, summer vacation, vegetables piling up in the kitchen) simply go to our website and follow the directions for entering the date/s you want to skip by midnight Saturday.  We will give you a credit to use at our stand at the Harrisonburg Farmers Market that will be good through December 31st.  Full subscriptions get $22 for each week skipped and half subscriptions get $13.  


If you haven't already signed up, it's not too late.  You can sign up at our website

We have also added another pick-up location at Mt. Crawford Creamery.  So if you know of anyone in that area that might like to sign up, you can pass the info on. 

Enjoy the great weather...

Radell Schrock


Posted 7/2/2015 1:11pm by Radell Schrock.

The summer crops are really producing well, so we are making available a limited number of 8-week "Peak of the Season" subscriptions.  Go to the CSA tab to sign up. 

Posted 2/28/2011 12:11pm by Radell Schrock.
Small farms today are direct marketers and as such are in the business of relationship marketing with each customer that buys products from the farm. The customer is not at the CSA pickup, farmer's market,  or on-farm market because it is easiest or cheapest food source -- they are there because they respect the farmer, want to support the local economy, and feel that their dollars are spent on a worthwhile endeavor. Every chance you get as a farm to interact with your customers should reinforce the connection to the land and make the customer feel like they are doing a good thing by patronizing your business. This is a very difficult task for a busy farmer. I challenge you to take your relationship marketing into the 21st century and start a blog on your farm website.

I'm sure some of you are unclear on the meaning of the term "blog". It is a rather fluid term that is a shortened version of "weblog." In my mind, it signifies a webpage that displays content of varying lengths in chronological order and invites readers to interact in the form of comments. Often, blog postings are categorized or tagged by topic so that users can navigate through related blog entries by the tags, such as "farming challenges" or "farmer's market." Blogs take many different forms from personal, public diaries to political commentary to blogs that are published by businesses themselves. This is the most popular form of content generation and information retrieval on the Internet today and the very website you are looking at right now, Small Farm Central, is a blog-style site. If you have heard of the term "Web 2.0", blogs are big part of the Web 2.0 movement.

Your farm should blog because it is an easy and time-effective way for you to get your story out to customers. Repeat customers come to you because of the relationship that they have with you and a blog is a perfect way for you to start and augment the real-world interaction that you have with the customer. Granted it does take some time, energy, and thought to produce effective blog posts that communicate the farm experience, but that post will easily be read 100s or 1000s of times over the life of your blog. That works out to be an extremely time-efficient way to build a consistent and faithful customer base. Customers that read your blog will be more understanding of blemishes or crop shortages because you can explain the exact cause of the problems. This becomes a story that they can take home with their produce and they will feel more connected to the farm and the food if they know some of the challenges that went into growing it.

The complaint I hear the most is that farmers don't have time to be writers as well as producers. Steve Sando of Rancho Gordo dedicates one afternoon every two weeks to writing six blog articles. He then releases one each Monday, Wednesday, and Thursday. There are other techniques of course too: get a trusted intern to write an article each week, find a very enthusiastic and involved customer who will volunteer to write a blog article every once and a while, or just commit to posting a short update once each week. There is no right way to write or schedule your blog, but post on a regular schedule and write with passion because passion is infectious.

At this point, if you are considering a farm blog, start reading a few established farm blogs and get some general advice on how to write blogs. I have discussed some aspects of blogging at Small Farm Central in Farm blogging isn't always literature, but this is and What I learned during an interview with Steve Sando of Rancho Gordo. Blogging will be a topic that I come back to over the next few months because I believe it is the core of any modern farm web marketing strategy.

Some farm blogs to get you started:
  • Eat Well Farm Blog : recently discussing problems with the Med Fly and how they are certifying their packing shed as Med Fly-free.
  • Life of Farm Blog : this blog is sponsored by the Mahindra tractor company. Perhaps the writer got a free tractor for writing the blog?
  • Tiny Farm Blog : wonderful photos and at least a post a day.
  • Rancho Gordo Blog : this popular blog receives 300-500 unique visitors a day (which is impressive for a farm website) and even helped the author secure a book deal.

Read about the process of writing a blog and more:

Spend the next few weeks reading farm blogs and exploring some of the resources listed above. Then when you think you know enough about blogging to start, you will probably want to go back to Hosting Options to get your blog online. Not coincidentally, the Small Farm Central software contains all the features you need to get your blog (and farm website) up and running within a few days. I know that not very many farms are taking blogging seriously as a marketing tool, but I have a strong feeling that every serious farm will have a blog in five years.
Posted 2/28/2011 12:11pm by Radell Schrock.
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